In the era of smartwatches, why do people still choose Casio?
This 60 sec. spec ad explores that question through the lens of a film photographer.
For fans of the retro style, Casio is a flagship of throwback design. It inspires creativity through its lack of bells and whistles. Just like a manual film camera, a Casio watch aids the creative process by allowing you to spend time in the moment.
Creating this project on spec enabled me to spread my wings and experiment with a new style. It also let me tell a personal story: as a former smartwatch user myself, I switched to Casio three years ago for the brand's iconic design and stylish simplicity.
Watch the behind the scenes breakdown: