Find your style.
This 60 sec. spec ad follows a dancer whose FILAs give her a breath of fresh air.
What's in a sneaker? This spec ad connects different dance styles (ballet and hip hop) to footwear (slippers and FILAs). It experiments with music to create cohesion across different locations and moods.
This piece was an exciting creative challenge for me. Unlike much of my other work, it's a story told without words. Using visual storytelling was crucial to communicate the narrative, mood, and marketing goal of this piece.
Special thanks to Dance AS Dance Academy in Dumfries, VA for providing location for part of this project.
Watch the behind-the-scenes breakdown: